Scala On Cloud

Tuesday, June 12, 2018

Targeting the right audience in Facebook

3 types of Audience

Core Audience – Target ads based on Facebook Data.
Custom Audience – Using data from the website, email list, mobile apps, or other sources.
Lookalike Audience – Surface new audience by combining custom Audience with Facebook targeting.

To protect privacy, Facebook doesn’t show data of fewer than 1000 person on Audience Overlap page.
The marketer can use Audience Insight to analysis the target audience and create a different ad for a different audience.
3 types of audiences can be analysis:

Everyone on Facebook.
People connected to your page.
A custom Audience.

4 characteristic you can see from Audience Insight:

Demographic (age, gender, lifestyles, relationship, education level, job role)
Pages likes (Pages that the audience like)
Location (country, city, language)
Activity (comments, post liked, post shares, promotion redeemed, ads clicked, a device used).

The marketer can use Audience Insight to save the Audience, then use the saved audience to create an Ad. The audience must contain minimum of 1000 people.
Pixer is a tool used to collect data from the website, mobile apps, or other sources. Pixel event is to track conversion.
Facebook creative hub format is a tool to learn types of Ad marketer can create in facebook. https://www.facebook.com/ads/creativehub/formats/

Single video
Slideshow
360 video
Canvas
Carousel
Single image

Across Border is using an existing audience to find the same audience in another country.
Tools to see sample facebook ads - https://adespresso.com/ads-examples/

Monday, January 29, 2018

Basic Financial Education

Accounts look backwards.
Budgeting looks forward.

Example on how to prepare a budget.

Example on how to monitor your budget.

Cash vs Profit

Income Statement and Balance Sheet is 2 important things to check company finance

Using Ratio Formula to Measure Company Performance

Sunday, October 8, 2017

scala.MatchError: java.lang.StackOverflowError

If you hit scala.MatchError: java.lang.StackOverflowError:

Add SBT_OPTS=-Xss4m into Environment Variables would solve the issue.

References:

https://stackoverflow.com/questions/29250004/scala-matcherror-java-lang-stackoverflowerror-of-class-java-lang-stackoverflow

Wednesday, October 4, 2017

Three (3) Mindsets For Exponential Growth

65% of startups failed due to founder and team issues.

Fear / Stress
Burnout / Depression
Time Starvation / Overwhelm
Co-Founder Conflict
Team Communication / Trust

There wrong mindsets and cultures.

Unhealthy relationship with anxiety (Control Junk)
Identification with the company (I am My Company, I am Game-Changer)
Self beat up (Take over Responsible of Failure)

Moving wrong mindsets to right mindsets help startup grows.

3 healthy mindsets and cultures for exponential growth:

Selfless Service (How am I being asked to serve today?)
Bigger than Me (I am simply a vessel to be of service. Don't mix your personality with your company. You can hire any CEO to run a company. Company Success x Your Success and Company Failures x Your Failures. It is just a separate component to learn.)
Growth Mindset (Don't think failure is the end of the world. It's all about learning, growing, embracing challenger)

Space is an organization's second most valuable asset. Yet little attention is paid to how it supports the new ways in which today's organizations operate---teamwork, flattened hierarchies, telecommuting, collaborating across functions. Workplace by Design shows CEOs and managers alike how to put aside and rethink conventional, awkward notions of space utilization based on hierarchy and status--notions that pit people against each other in turf wars, tear apart teams, and tie up company cash. Using illustrative examples from Digital Equipment Corporation, Steelcase, and others, the authors show how team environments, non-territorial offices and other strategies can support business objectives, energize employees, and produce a more competitive organization.

A book in my bucket.